Whether you are looking for a business shirt for the office wardrobe, a casual shirt for everyday life or a fancy, fashionable shirt for the next party. ETERNA offers the right shirt in uncompromising quality for every area of life. And this since 1863! At that time, the brothers Hönigsberg founded their own clothes factory in Vienna, where they produced shirts collars under the name "ETERNA" (Latin 'eternal'). In 1927, a branch office was established in Passau, which in 1935 had already established itself as a company of its own. Since that time - with interruption during the war - ETERNA constantly grew. Even today, the innovative spirit of the founding years is characteristic of ETERNA, even though ETERNA is now one of the largest and most renowned shirts manufacturers in Europe. The brand name ETERNA, which was chosen in 1863, meaning eternally, is still apt for ETERNA shirts today. After all, ETERNA men's shirts are produced in absolutely high quality and with a fantastic appearance. Quality made by ETERNA.
ETERNA shirt lines - the right thing for every figure
Men are different, and so are ETERNA's shirts. Not only the color, the pattern and the collar must match the wearer, but the shirt must fit well. There is hardly anything worse than an important meeting in private or business life, in which the shirt does not fit. If it is too short, it slips out of the pants. If it is too long, too much fabric in the trousers narrows the wearer. If the back part, the so-called saddle of the shirt is too wide, the shirt falls on the upper arms and takes the wearer's dynamic look. In short, the shirt must fit the wearer. That is why ETERNA offers its shirts in four cuts that fit different body styles.
The ETERNA Super Slim cut is the highly waisted cut by ETERNA. ETERNA Super Slim Shirts are ideal for stylish, young men with a very slim body structure. Especially for the younger target group ETERNA introduced the Super Slim line in 2016 and offers the ETERNA Super Slim Shirts with fine details for a young look. In addition to a narrow torso cut, a narrower arm shape, a narrow button strip and a mini-Kent collar are characteristic for ETERNA Super Slim shirts. The fabrics of ETERNA Super Slim shirts are composed of a 3% Elastodien (XLA) portion in addition to 97% finest cotton. This mixture ensures a pleasant stretch effect and thereby offers great freedom of movement and high wearing comfort. Despite the stretch property ETERNA Super Slim shirts are made non-iron by ETERNA's Stretch-Non-Iron-finishing process.
ETERNA Slim fit shirts are waisted. They are perfect for slim, sporty men who want to emphasize their figure through a tight shirt. The ETERNA Slim Fit cut is not quite as slim as ETERNA Super Slim Shirts, so it fits very well for men with slim silhouette and stronger muscle build-up.
For men with a normal figure, ETERNA Modern Fit shirts are the optimal solution. Whether worn as a business shirt or leisure shirt, an ETERNA Modern Fit shirt dresses the wearer fashionably and tastefully. The cut of Modern Fit shirts is only slightly waisted and therefore forgives even a small belly. Nevertheless the silhouette in an ETERNA Modern Fit shirt appears sporty. Special features of ETERNA Modern Fit shirts are numerous patches in the collar inner web and the cuffs, as well as frequent, functional breast pockets. The high cotton quality of ETERNA Modern Fit shirts ensures a comfortable wearing feeling that will keep you relaxed and dynamic throughout the day. Of course, ETERNA Modern fit shirts are non-iron.
ETERNA Comfort Fit shirts with a straight cut are suitable for strong men who give great importance to freedom of movement in the shirt. Straight, full and muscular gentlemen feel comfortable if the shirt provides sufficient fabric reserves to ensure a noble appearance and a fresh look. For ETERNA Comfort Fit shirts, the sleeves, the collar size, the chest circumference and the waist width are perfectly matched for strong proportions to ensure comfortable wearing comfort. Noble cotton quality with a strap-free feature and practical breast pockets combined with some trendy patches in the collar and cuff are characteristics of ETERNA Comfort Fit shirts.
ETERNA Shirts Tips
Short sleeve shirts by ETERNA
"Whoever misses the first buttonhole does not come to an end with buttoning." - Johann Wolfgang von Goethe
Goethe is, of course, right. However when wearing an ETERNA short-sleeved shirt it is often the top button which remains open in order to fully enjoy the benefits of an ETERNA short-sleeved shirt on a hot day. Obviously, ETERNA also offers classic white and light blue half sleeve business shirts that can be worn with a tie underneath the jacket. At Hemden.de you will find ETERNA short sleeve shirts in all styles: comfort fit, modern fit, slim fit and super slim. Even with ETERNA short-sleeved shirts,you can expect the usual ETERNA quality at reasonable prices. The shirts, the material and the workmanship are first class. ETERNA short sleeve shirts are extremely comfortable to wear. You feel good in it because everything fits perfectly. The sleeves have a length of 12cm. Of course, ETERNA short sleeve shirts are non-iron.
Individualization through alteration service and special sleeves
You can't find the right ETERNA shirt despite the four different fits? No problem, in our shop we offer the possibility to buy a non-standard shirt. For men with particularly long arms we offer many ETERNA shirts with an extra long arm. The sleeve length of our ETERNA shirts with extra long arm is 68cm or 72cm. Also for men with short arms we have a solution. We have an assortment of ETERNA shirts with extra short arm and sleeve length of only 59cm. In addition, you can shorten the sleeves of every ETERNA shirt in our shop to the desired length with our alteration service. To do this, select the ETERNA shirt and then simply book the desired alteration service on the product detail page. In addition to shortining the sleeve length we also offer narrowing the waist and shorten the rump length of your shirt. You can also order embroidery of your initials on the cuff or the breast pocket as a further individual detail for your ETERNA shirt.
Gala shirts for the festive appearance
If your own wedding or a wedding invitation is waiting the question of the right shirt arises. The same applies before the next theater or opera visit. ETERNA does not leave you alone here and offers variety of festive shirts in white and cream tones. ETERNA Galahemden are elaborately manufactured from the finest fabrics such as cotton in poplin or full-twill. Features of the ETERNA gala dresses include french cuffs, concealed buttons and a festive collar shape like the Cut away or Kent collar. ETERNA gala dresses with wing collar are ideal if you want to wear a bow tie to it. Look forward to your next evening event with your gala shirt from ETERNA. If you still need the right accessories for your ETERNA Gala shirt you will find in our accessoires shop the right bow tie or tie and also matching cufflinks for a successful performance.
Premium shirts 1863 by ETERNA
The premium shirts of the line 1863 by ETERNA are the highest quality standard at ETERNA. If you want to feel something special on your skin, be it in business or in private, you should have a premium shirt 1863 by ETERNA. ETERNA only uses the finest fabrics for 1863 shirts. In every premium shirt 1863 by ETERNA you can fell the individual craftsmanship applied when wearing. The fabrics of ETERNA 1863 shirts are woven from two-ply yarns. Two-ply or full-twist yarns are the necessary ingredient to weave particularly dense and smooth fabrics. Two-ply fabrics are characterized by their durability, haptics and shape stability. Their production is particularly complex, since two or more fine-strand yarns are twisted with each other during the weaving process. The producers of these fabrics for the ETERNA Premiumhemden are exclusivly artisans with a long tradition from Italy and Switzerland. The Swiss Cotton and Finest Fabrics by Swiss Excellent fabrics from the Swiss supplier factories are high-quality products, which are used since long for premium shirts at ETERNA. Finest Italian Fabrics are the fabrics from Italy used for 1863 by ETERNA shirts. They represent the highest fabric quality of the famous Italian fabric manufacturers.
In addition to the fabrics details of the 1863 by ETERNA shirts make the difference. Buttons, patches and ribbons all the way to the smallest equipment details - everything is handworked at 1863 by ETERNA shirts with the highest quality raw materials. For example, genuine mother-of-pearl buttons match perfectly with the outer fabric. The goal of ETERNA is excellent wearing comfort for their premium shirts. The patented Ascolite process contributes to this. With this method, the buttons are specially sewn to ensure maximum button safety and comfortable opening and closing. These exquisite processing details give the premium shirts of the 1863 by ETERNA collection a handcrafted character and convey a craftsmanship and tradition in the look.
Ecology at ETERNA
Is their a better shirt than a fashionable, well-fitting shirt that also soothes your own environmental consciousness? I guess not for a passionate shirt wearer. For this reason, ecology is made top priority in the entire production chain at ETERNA. In addition to quality, ecological principles are the main drivers in ETERNA's material procurement and production processes. The aim is to offer a fashionable and environmentally sustainable shirt in high quality to the environmentally conscious man of today. That is why ETERNA has been manufacturing all of the shirts exclusively in Europe since the year 2000. All shirts are certified with Oeko-Tex Standard 100 plus. This means that the outer fabric, buttons, yarns and all other components of a shirt have to meet the demanding criteria of this eco-label for textiles. Additionally, ETERNA has introduced the GOOD SHIRT logo to reflect its high environmental consciousness. In addition to excellent fabric qualities, GOOD SHIRT also stands for sustainability in production and purchasing, as well as for social responsibility, which ETERNA achieves by certified working conditions in its own production places in Europe.
The ETERNA cotton - the best is just good enough
The quality of a shirt which the wearer feels on the skin starts with the purchase of the top raw materials. The uncompromisingly high quality requirements in the purchase of materials at ETERNA means that only about 3% of a global cotton harvest is suitable for ETERNA yarns. The cultivation areas for the high-quality ETERNA cotton lie in Georgia (USA) and Egypt. Here the Egyptian Mako cotton grows and in Georgia the Supima cotton, both of which are characterized by extra long fibers and are only suitable for ETERNA starting with a fiber length of 35.7 mm. Only these long fibers allow for the special ETERNA haptics and optics and the ETERNA wearing comfort. The luminosity of the colors on ETERNA shirts is strongly influenced by the quality of the cotton used. The selection of the cotton suppliers in the producer regions takes into account fair working conditions and sustainable construction methods - in addition to strict quality aspects. For example, in Georgia Supima cotton is grown without monocultures in order to protect the soil and to prevent pest infestation in an ecological way.
Thanks to the high quality requirements and the choice of extra lang fiber cotton ETERNA shirts are breathable and non-iron. For the shirt wearer ETERNA fabrics prevent heat build-up and moisture on the skin thus enable a pleasant, sweat-free feeling even in heated business negotiations.
The fabric for dreams
Of course, cotton alone does not make a shirt. In order to get from the raw cotton to the high-quality fabric for ETERNA, three processing steps are necessary. Spinning, weaving, refining. When spinning, the yarn is made of cotton. The quality of spinning determines the stability, tear strength and smoothness of the later fabric. During subsequent weaving, the yarn is interwoven with looms. In the last step the raw material is now refined. Especially for the highest quality ETERNA shirts, for example the ETERNA 1863 collection, the refining process for ETERNA takes place largely without chemistry, which is more complex and cost-intensive. At all stages, ETERNA is extremely concerned about compliance with the stringent quality guidelines laid down by the Öko-Tex standard and ETERNA's own GOOD SHIRT certificate. Control of these standards is constantly carried out by independent institutes.